September 2011
4 posts
9 tags
How Twitter is Changing the Scope of Advertising
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Worldwide Growth of Social Media
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Visual Evolution of Transactions and Commerce
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August 2011
2 posts
3 tags
Crowdsourcing Visualized
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ScanLife: Mobile Barcode Q2 2011 Trend Report
ScanLife’s Mobile Barcode Q2 2011 Trend Report is now available. Here are some of the key takeaways:
A year ago, the ScanLife system was processing 10 scans per minute, and it now does 1 scan per second.
Scans come from over 125 different countries every day.
2D barcode scanning is currently outpacing the growth of 1D barcodes, a major shift from 2010.
Over 45,000 2D barcodes...
July 2011
3 posts
7 tags
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WatchThe New Era of Expressive Research
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May 2011
1 post
6 tags
The New Mobile Shopper
This is some good “man on the street” style research that represents that reinforces many of the mobile shopping stats we are seeing. (See chart below)
At the beginning of the year I stated that I noted how mobile shopping would be one of the most impactful trends in 2011. If mobile payment platforms make it to devices this year, we are going mobile shopping taken to a whole new...
April 2011
5 posts
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WatchKiip: Building Affinity Through Earned Rewards
Kiip, to quickly sum up the concept behind it, is a platform that delivers branded rewards to social gamers (currently via mobile) at the point of achievement in the game. The idea is that at this point the brand has a greater chance of building affinity with consumers.
March 2011
5 posts
6 tags
Social Media by Demographics: Gender, Income, Age,...
Some key takeaways:
Twitter has the largest division of wealth with 27% earning 75k or more.
Twitter also has the largest division of users with secondary education, 37% have at least a bachelors degree.
Myspace has the largest division of lower income users with 63% earning 50k or less.
Myspace also has the greatest gender divide, with a 64% female and 36% male membership.
Facebook has the...
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WatchWhat Publishers Can Learn From Facebook Like Trends
An overview of the findings from the “Like Log Study,” which analyzed the Facebook Like trends of 45 major news publications, shows that a very small share of the major account for more than half of likes for each publication.
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WatchPewPewPewPewPewPewPewPewPew Voice-Controlled Video Game
Forget navigating the gaming world with your own movements. This game hack is controlled using a separate microphone for each action.
I find it interesting how this modification takes a traditionally single-player interface and creates the need for multiple players. Talk about having true team harmony.
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WatchInnovation & Collaboration
Saneel Radia presents the idea that innovation is more likely to grow in open co-creation collaborative environments than the controlled crowdsourcing models like Dell’s Idea Storm and My Starbucks Idea.
February 2011
5 posts
8 tags
Viewdle Face Recognition Demo
Viewdle takes a step towards connecting facial recognition software with data on people in your network.
9 tags
Predicting When China with Pass the United States
Economists have been focusing on China’s economic rise for some time now, and agree that China’s will at some point surpass the United States. But the question is when?
The Washington Post has created an interactive chart to help visualize the possible outcomes.
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NOOB Guide to Online Marketing
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Web Activities by Generation
We’ve reached a point where at least half of all generations, Millenials to GI, are utilizing the internet as way to research and find information. 50-59% of the GI generation look for health, product, and news information online. How is your brand visible online?
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How Groups Behave on the Internet
January 2011
11 posts
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WatchYour Life Is A Transmedia Experience
As the lines between media, entertainment, and content vehicles blur, stories are intentionally fragmented to create more engaging experiences.
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WatchInteractive Display Window Changes with Movement
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WatchFuture of Mobile Tagging
PSFK presents a comprehensive picture of what’s going on in mobile tagging and where the potential lies.
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The Great Rise of the Mobile Web: 31% of the World...
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The Media Universe
Nielsen did a great job creating a comprehensive look at the general state of how we’re using media. Two things I thought were interesting:
People are becoming familiar with all types of media, and are merging them all together. Though new behaviors are being adopted and time spent with each media is shifting, there is little evidence that people are abandoning one type of media...
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December 2010
68 posts
9 tags
2000 vs. 2010 At a Glance
A lot has changed in 10 years.
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Who's Using Twitter and How They're Using It
I imagine the stat showing that there are 16% Hispanic users on Twitter is pretty surprising for many. Fact is that Hispanics are quickly rising as a stealth group of savvy technology users, especially where mobile is concerned.
According to a study done by M:Metrics (before they were acquired by comScore), 70.9% of English-speaking Hispanics consume mobile content in the United States, making...
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Sharing Trends in 2010
Social sharing plugin, AddThis created this infographic which highlights some stats on how content is shared. Granted this is installed on roughly 7 million websites (most likely blogs) and there are an estimated 150 million blogs on the internet, so this represents approximately 5% of blogosphere. But it’s still a decent sample size considering.
Key takeaways:
Facebook is the sharing...
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The Email Divide: Teens are Choosing Other...
This comScore chart which shows the massive gap between teens and all other ages as teens have rapidly started to rely other communication methods instead.
I witnessed this firsthand over Christmas as I watched my 14-year-old cousin play with all of her tech toys: iPod Touch, PSP, and mobile phone. She had just received the iPod Touch as a Christmas gift and was loading it up with apps while...
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The Future of Money
I love the way this graphic visually illustrates how the internet and the connections it creates is adding a whole new perspective to what and how we value things. Here are a few of the interesting things I notice when I look at this:
Value isn’t solely found in the traditional monetary form
New marketplaces that tap into social connections have emerged
New models of funding are made...
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The Make Up of Facebook Statuses
A look at how six key themes/wordgroups make up Facebook statuses, which fluctuate throughout a typical day. It would be interesting to break this out by weekend vs. weekday.
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WatchKey Digital Trends for 2011
eMarketer makes it’s predictions for 2011, and nearly all of them deal with how consumer behaviors around content are changing with introduction of new technologies and the convergence of platforms. This is driving shifts in how brands reach consumers through these platforms and where they are spending their ad budgets.
Their full list of trends:
Apps invade...
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Watch11 New Models for our Digital Marketing
Consumer behaviors are shifting faster than ever. New models and approaches are necessary for brands that want to remain relevant.
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Holiday Misgivings: The Real Dynamics Behind...
Interesting stats around our holiday gifting habits. One thing that stuck out to me are the factors that impact the value of a gift. Depending on who gives a gift affects the perception of value to the recipient. But in the end all gifts are valued on average, 18% lower than the actual price paid.
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1 in 4 Live in Wireless Only Households
According to a study conducted by the National Center for Health Statistics, 25% US adults in a wireless-only household and 29% of children live in wireless-only household.