Freshly Peeled
Fresh and interesting videos, slide decks, and infographics, curated and peeled from the deepest parts of the web and published here for your daily consumption. This is an always growing visual library of content, collected, curated, and shared here by strategic planner and brand strategist Chris Wilson.
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How Twitter is Changing the Scope of Advertising
Worldwide Growth of Social Media
Visual Evolution of Transactions and Commerce
Crowdsourcing Visualized
ScanLife: Mobile Barcode Q2 2011 Trend Report
ScanLife’s Mobile Barcode Q2 2011 Trend Report is now available. Here are some of the key takeaways:
- A year ago, the ScanLife system was processing 10 scans per minute, and it now does 1 scan per second.
- Scans come from over 125 different countries every day.
- 2D barcode scanning is currently outpacing the growth of 1D barcodes, a major shift from 2010.
- Over 45,000 2D barcodes were generated from the ScanLife platform in the 2nd quarter, a 300% increase from a year ago.
- Over 400,000 unique UPC codes, or products, were scanned by the ScanLife app in a single month.
- The number of females scanning increased 13%, and the 35-44 age-group increased 8% from the last quarter showing a continued trend toward the mainstream.
Download the full report here.
The Internet of Things, in an infographic – a timely look at how connected sensors are shaping our world, as we prepare for MoMA’s Talk to Me show on that very subject, opening next week.
(via paulisakson)
The New Mobile Shopper
This is some good “man on the street” style research that represents that reinforces many of the mobile shopping stats we are seeing. (See chart below)
At the beginning of the year I stated that I noted how mobile shopping would be one of the most impactful trends in 2011. If mobile payment platforms make it to devices this year, we are going mobile shopping taken to a whole new level.
In-store Mobile Product Browsing has Grown 78% Since 2009
More proof that advances in mobile will have a huge implications for retailers and brands. For brands mobile creates an opportunity to regain some of the in-store control that currently exists with retailers. For retailers, it means fierce competition with other retailers both online and off.
Kiip: Building Affinity Through Earned Rewards
Kiip, to quickly sum up the concept behind it, is a platform that delivers branded rewards to social gamers (currently via mobile) at the point of achievement in the game. The idea is that at this point the brand has a greater chance of building affinity with consumers.
